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How two Ladies created a fashion brand through Instagram

Gaining followers for your clothing line on Instagram is a matter of capturing a users attention. Instagram has many tools at your disposal, and we’ll help you list them all and teach you the right ways to use them.
But first, have you defined who your target audience is for your clothing line?

What’s a Target Market?

Target marketing involves breaking a large market into segments by identifying customers whose needs can be filled by your product.
For example, if you’re selling fashionable yoga pants, rather than targetting all women, you should be focusing your efforts on younger women between the ages of 20-30, actively subscribed with a yoga membership and possibly in a specific geographic location depending on your ability to fulfill to those areas.
Without a target market, it’ll be an upward battle to building brand and product awareness on Instagram. To users, your clothing line will look like another generic clothing company.
With a target audience defined, you’re ready to start capturing their attention.
1. Post High-Quality Photos of your Product

The idea here is to showcase your product in a real-life setting. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. For example, if you’re breaking into the fitness industry, your photos should include a fit model in the gym working out.

2. Use the Right Hashtags

Find hashtags that fit your industry and target market. Though there’s no direct indicator of the demographic of users using the hashtags, there is free analytics to tell you the demographics of your followers. By accessing the free Instagram analytics within your Instagram app, you can tell if you’re attracting the right people.
If you have troubling finding popular hashtags to use, be sure to check out this article: How to Find the Best Instagram Hashtags for your Posts

3. Write a Compelling Caption

An image isn’t effective without words to reinforce action. Make sure to include action words like double tap or tag a friend to drive more engagement to your posts.

4. Invest in Video Content

Photos are not enough on Instagram. You should invest in a video strategy that covers video posts, Instagram stores, and Instagram live. To be successful on Instagram, you need to build a relationship with your followers, and videos are the best way to do so.

5. Tag Product Links on your Posts

For some US users, you will have the ability to tag product links directly in your posts. Similiar to tagging users, people that are interested in your product can quickly navigate to the product page of your website to purchase the product.
This feature is currently rolling out to eligible and approved businesses in the US. It may not be available to you at this time.

6. Engage with Potential Customers

The users following you are potential customers you can reach out to for a cold sale. Continue to comment and like their photos to first build a relationship. Then close the sale by offering a special discount for being a valuable Instagram follower.

7. Run a Contest

The purpose of the contest is not only to drive sales but increase awareness of your brand. You want to create a contest to generate hype around your products and increases the likelihood of a person re-sharing to a friend. Word of mouth is one of the most influential and effective marketing techniques to this day.

8. Reach Out to Influencers

Build a strategy to work with influencers to help promote your product. Before randomly sending samples or products to the person, reach out to them and build a connection. See if its a mutual fit between the influencer and yourself and work out a compensation agreement.
Influence.co published an incredible finding on Instagram Influencers through a study of 500 Instagram influencers accounts.
The study shows that:
– Average price paid per post was $271
– Average follower count of an influencer is 63,000
– Fewer than 1,000 followers charge on average $82.60 a post
– Accounts with 100,000 followers or more charge on average of $763.30 a post
If you don’t have the budget, there are many ways to fill in the void. You can compensate by letting the influencer take a percentage of each sale, give them early access to new collections as they get released, or just trade shoutout of a shoutout.

9. Become an Influencer in your Industry

To be incredibly successful, you need to become the expert in your industry. You can build influence by starting a blog, participating in local events around your industry, or investing your time in a cause. Investing in your brand is as important as investing in your product because it builds trust and ultimately results in increased sales.
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